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Please introduce the brand and the idea behind it?   


Hello lash queens, welcome to jwlashbrand!     


The brand originated from being a lash artist myself. I saw a gap in the market to focus on the essential elements us lash artists are constantly seeking: high quality products, affordability, exceptional customer service, and a supportive, empowering community.    


As a one-woman business, I have established a strong brand and community over this past year, building a platform from something we all have in common – our passion for lashes!    


It’s my mission to build a business with a reputation for being reliable, conscious and positive. From the love and care that goes into the packaging, to the tips shared to help every artist strive for excellence. That goal has also inspired plans to bring something new and exciting to the lash industry, with workshops centred around self-love and self-empowerment making an entrance in 2022 (eeek).     


What benefits for our readers stocking/using your products in their line of work?   


All jwlashbrand products are designed following the motto; ultra-dark, ultra-soft and ultra-fluffy - the most important attributes us lash artists consider when sourcing our products! Each tray provides you with rows of dark fluffiness, the easiest foil peel off (so no more residue left on your lash pallet) and consistent, long-lasting curls; that ensure you are able to create full and symmetrical lash sets.      



What sets your brand apart from your competitors?   


jwlashbrand works hard to bring the highest quality products and resources to the forefront of our lashing community. With customers' needs at the heart of everything the brand stands for, it’s an absolute priority that our customers are beyond satisfied with their experience. Sticking to this mantra throughout every aspect of the business, jwlashbrand strives to add a huge amount of value to your lashing business.    


I pride myself on being thoughtful, caring and giving back to customer’s - so head over to the website and grab yourself a FREE social media planner, content calendar and knowledge, tips and tricks on all things lashes! 



Tell us what the brand strives to achieve and it’s values?   


  • High Quality    

  • Women Empowering 

  • Focusing on the foundations   


A core value within jwlashbrand’s mission is to constantly focus on the foundations of what every beauty professional seeks. With an emphasis on the highest quality products, support, education and resources, the brand has been built on the fundamentals of women supporting women. The ambition has always been to set jwlashbrand apart as a business that provides so much more than just lashes. Whether you are at the start of your career or have years' experience, the brand is here to support you every step of the way.   

The long-term vision for the brand is to expand and go global – providing locally manufactured products, value-added content and growing an international community. Maintaining my passion for sustainability and innovation through the use of automation, digital and waste minimising – putting purpose into every facet of the business, spreading the love and care to all of my customers and our planet too.

February 2022 Issue » The Salon Magazine

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